Intangible Cultural Heritage Adds Color to Spring Festival Travel
Published：2025-02-20
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Spring Festival travel is an annual tradition, but each year brings something new. During the first Chinese Spring Festival as an inscribed intangible cultural heritage, elements of intangible cultural heritage have become a beautiful sight along travel routes—whether on flights, trains, or in waiting areas at airports and stations. These cultural treasures have added a unique cultural flavor to passengers' journeys.
On board G1088, traveling from Rongcheng in Shandong to Beijingnan Railway Station, the "Warm Spring Festival Journey, Intangible Cultural Heritage Into Every Home" event received high praise from passengers. At the event, intangible cultural heritage practitioners guided passengers in making woodblock New Year prints, paper-cut window decorations and other crafts. Travelers created vibrant red paper and festive New Year paintings. Many passengers took photos with their handmade creations, and the joyful atmosphere filled every corner of the carriage.
Additionally, the intangible cultural heritage concept not only offered domestic passengers a unique experience but also made the "festive spirit" an important factor for inbound tourists when choosing travel destinations. According to data, inbound tourism orders during the Spring Festival increased by 203% year on year, with major sources of tourists from countries such as South Korea, Malaysia, Singapore, Japan, the United States and Australia. Their travel destinations have expanded from major cities like Beijing and Shanghai to more regions.
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